Teatro della Pergola

The Teatro della Pergola is a historic opera house that has been in Florence, Italy for over 350 years. Originally a theater for the court, the Teatro della Pergola hosted some of the largest and most important operas of the time, from Vivaldi to Meyerbeer, in addition to large balls and parties for which it became famous. Today, it presents a broad range of drama and musical performances, including both traditional and experimental shows.

This project is a hypothetical rebrand for the Teatro della Pergola that emphasizes not only its history, but also its continuing presence as a vibrant center for theater in Florence.
Visual Identity

Project Info
Class project, Sam Fox School of Design & Visual Arts
Year: 2021